Mobile continues to eat the world. Travel companies are racing to be part of the rapidly evolving and often overwhelming mobile reality, from product discovery to shopping, marketing to retailing to loyalty – some better than others, some faster than others.
Airlines are a core aspect of travelers’ journeys worldwide. With more travelers taking flights than ever before, it is critical for airlines to offer an on-the-go platform to serve their passengers’ needs any time, any place. videc’s APP IN THE SKY airline app benchmarking is an industry-first initiative to track airlines’ readiness and capabilities in the dynamic and competitive mobile app landscape.