Travel companies capture tons of data. However, most of this data keeps getting stored locally or on cloud servers, gathering the proverbial dust. This leads to companies losing out on countless opportunities to create a wow moment for their customers and establish an intimate brand image. This proprietary database is rich with information, waiting to be processed and put to good use, to enhance user, partner or guest experience.
To quote the famous management consultant, Peter Drucker:
videc endeavors to transform the travel industry data to uncover actionable insights.
Data has many facets – each facet provides a different perspective when viewed from different dimension. It transcends into intelligence when a data scientists unleash their data prowess, blends it with the domain expertise and transforms it into an insightful analysis offering patterns, parallels, personas and outliers that so far weren’t in the realm of hotelier’s ken.
videc follows and has successfully implemented a three-pronged approach to analyze data.
Merge and normalize multiple datasets.
Critical metrics by analyzing different aspects of guest behavior.
Guest insights, thereby increasing yield and incremental revenues.